Edutainment Strategies: Sesame Street’s Story Book Community School

The first of four case study posts about my presentation for Western States Folklore Society’s Annual Meeting in April 2018. Introduced here, the presentation was titled Princess and the Letter P: Fairy Tales and Edutainment in Preschool Television. The other case studies can be found here. Sesame Street started in 1969 as one of the most …

Preschool Edutainment and Fairy Tales: The Groundwork

My last big project was about fairy tale mashup episodes in children’s television, and took a large-scale data approach. In choosing a new research topic, I remained interested in the phenomenon that, currently, fairy tales are marketed as “kid stuff.” If marketers want adults to watch their content, they usually sell it as either “gritty” …